Bring Some Extra Muscle to Your Next Design Project.
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When it comes to project planning and budget, design is, at times, treated as a third wheel. This is especially—although not exclusively—true for commercial projects, no matter the size. At times, the interior designer is brought in after most of the decisions have already been made, and then she or he must do their best with whatever’s been allotted. In the end, it’s the business and the client that get shortchanged.The growing focus on occupant health and wellness has improved the situation somewhat, but many clients… and even other involved parties… may not fully appreciate how the designer’s knowledge and perspective early on can help improve a project and prevent costly delays and mistakes later.
One way for interior designers to elbow in a place at the table is to team up with another design professional or specialist as a creative consultancy. Offering your combined expertise strengthens your position, and further informs the process as to the impact of the final, holistic design on the business and its profitability.
You might want to consider teaming up with a food design expert to advise on restaurant projects, or with a lighting designer for office and retail projects, or with a conservationist for restoration and repurposing projects. Combine and complement one another’s strengths so that you have more to offer as a team than if you were each called upon to consult separately.
Address business outcomes, not just design outcomes, connecting the dots for the client to help them realize how crucial design choices are in achieving the desired business results. Show them how design enhances―rather than detracts from―the bottom line. When you do, they’ll surely make space for you at the table!